The latest Levis campaign features a cool ice cream van guy playing solo lead guitar in place of the usual tinny tannoy tunes. BBH found LA based guitarist Lee Wall to create re-arrangements of various public domain works ("Yankee Doodle Dandy", "Pop Goes The Weasel", "Boys & Girls Come Out To Play") which have since been acquired by Leap Music (for the publishing) and Leap Masters (for the recording).
Artist :: Lee Wall
Agency :: BBH
Publisher :: Leap Music
Air Date :: 12 September 2005